I need your help: the Yoga Lunchbox needs a Publisher

Painting by Gil Elvgren

I need your help.

I'm struggling to keep up with the workload of the Yoga lunchbox - mainly because as a single mother with limited child care schedule, I don't have the time that I would like to devote to the website.

I have excellent Assistant handling all events listings and some other management tasks, but it is all I can do to keep abreast with messages from guests, advertising and other correspondence.

My own writing is suffering as a result.

You need more love now that I give, and I don't like neglect as well.

So I have been meditating.

How can I support the Yoga lunchbox? What steps should I take?

URL with comments sent authorsediting articles articlesformatting for social mediamanaging publicationhandling RSS Feed Newslettermanaging the the monthly Digestliaising with advertisershandling web site admin as a backup of the web sites and keeping an eye of plug-ins to datekeeping Web site and improve your total functioningidentifying and development of sources of additional revenue and opportunitiesexcellent publishing skills and a nose for a storygreat of networks, relationship skillsgreat and people from the community of yoga, industry and businessexcellent WordPress knowledge skills, including the nouse to proactive issuesexcellent Mailchimp plugin skillskeen web and magazine vision and the ability to grow and develop the web site

If I have been able to deliver this part of my workload to another person, I freed up to focus on the editorial direction and content development - working on the business instead of in the business.

I couldn't afford hiring an editor?

In the past two years, the web site took in $9000 in revenue - about $100 / week.

Operating costs are approximately $100 / week.

It includes pay Lucinda for three hours a week, URLs, hosting and mailchimp. Does not include payment I or any of my expenses like providing a compter, internet, a place to work, etc..

It is likely that there is another way to address this dilemma, and I don't see it. In addition, as a community, you have an invested interest in contributing to this debate. How would you like to view the website?

In order to hire an editor, even to say four hours a week, assuming that $ 30/hour or $ 120/wk, Yoga lunchbox needs to double its intake of income. (I've been making all the previous work in 4 - 6 hours a week.)

Now the income comes from two sources:

Event ListingsSidebar advertising

I do not actively pursue any advertising, since I have no time. All advertising that arrives is passive – people contacting me with. So it is possible that the right Editor could actively pursue sufficient additional advertising to pay their salary - say $150 extra a week. But that it might take them at least one hour each week, which means that they are only spending three hours in the edition of the work.

The other option is to develop another revenue stream - which also takes time, money, and effort extra. For example:

Suppose that something like $24 / year that receives unlimited access. (There is also the option to charge only for premium content, but then you have to put all the time to develop that premium content and hoping that that is people want to pay).

$24 / year is $0.50 per week - need 300 people to engage with memberships to pay the Publisher.

In addition to establishing that system will take time, money, and maintenance. It is another level of complexity. Stump 300 people $24 / year to keep the site running? What happens if I go on time, effort and money to introduce the scheme and the people don't like? Even like the idea?

As that not much choice.

I'm certainly working free, but I still have the web site and there is the possibility of something financial down the line. I've also used the platform to launch my book, forty days of Yoga. While it is another project that is only paying for itself instead of my time, it can also bring an economic reward for the line.

If someone is offering their expertise and time, I want to pay them, no doubt.

It is likely that the editor will be in the business of yoga, so you can have something to promote. Who took the role of Editor would have full access to the platform of the Yoga lunchbox. That is worth something. Potentially much of something to someone with an eye for product development.

There is also the possibility of the Editor to develop other sources of revenue, beyond advertising or products.

The last option is that I could keep doing what they've done, which handles all the flow of correspondence, advertising and articles of reviews, but that feels like a disservice to the website since I'm not writing, or helps it to grow. Is where I have to put my energy and that is going to serve to the Web page of the best. High quality, authentic, Can't-get-you-any-other types of content.

And perhaps that is not even the right solution. Maybe it's something more than hiring an editor that I could do or not do. I do not know. I love this web site and want to see it flourish. But perhaps it should not. I do not know.

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